I've decided to tell a story here about the history of my blog, the history of Lost Boys + Lovers. see, for a long time, I blogged over here, at sadieDeluxe. some of you know this, and some of you probably don't. sadieDeluxe started in Portland and evolved over time as i moved to California and started selling more vintage online. i loved it. i still love going back and reading it. it chronicles a long span of my life. i also sold vintage in my sadieDeluxe shop, and sold my handmade stuff under the name Lost Boys & Lovers in a separate Etsy shop.
|my old cards|
as stuff started selling more, having the two shops and two names didn't feel right - i wanted to consolidate into one name. i was also feeling really inspired by lots of women who have successfully "branded" themselves online, and are now a one-woman shop/internet personality/business. i can do that! i thought. but i can't have two different names.
anyway, long story short, i decided to do an overhaul and re-brand my projects under Lost Boys + Lovers. this is when I launched my website, and switched all my vintage and handmade over to the Lost Boys + Lovers shop. This was in September last year, just over one year ago. the switch was great...unexpectedly, though, we decided to move shortly after that. which meant i had to go into moving mode, uprooting my office and studio, uprooting my life. to make things worse, i got very very sick in December during this move, which meant my energetic resources were not as they should have been, and so the winter consumed my very being. that winter was a pretty dark time for me, and i'm hoping to blog about it sometime, but not in this post. the main point is, I closed my shop for three months and was hardly online at all because there was too much to be moved, and no internets up in them hills where we lived.
But! finally, at last, things began to grow once again and i was able to plant small seeds of love and intention into my business. this was late spring of this year. not that long ago, i guess. it was hard at first, to essentially start from scratch. why did i leave my old blog? i asked myself. what does branding even mean to me? but, determined to stay the course i chose, i worked and worked (and continue working) on Lost Boys + Lovers, trying to make it truly mine, something that looks like my heart.
|from a promo shoot for my first-ever LB+L event (photo by Erin Lizardo)|
Now, in this month and in this point in time, i am finally starting to feel good about the blog and the name/branding adventure. i still miss sadieDeluxe. i think sadieDeluxe felt like me, and Lost Boys + Lovers feels more like a business, a separate thing. turns out i like being me better than i like being a brand name. so, like i said, the task at hand now is to fuse mySELF into my brand name.
Lost Boys + Lovers - the name - came from my heart, so at least there is that. I know that this whole project and "brand," etc., is something borne from my true self. and it continues to evolve. that is what i love about being a one-woman business. as i evolve, my business evolves with me...there are no rules that i have to stick to, and i don't have to let someone else limit me.
|pee stop in the Columbia Gorge during The Gold-Hearted Thief shoot|
i think sometimes i have fear that i have to stay inside the Lost Boys + Lovers box in order to be Lost Boys + Lovers, but actually, it's my own box, so that doesn't mean anything.
above all, i want to thank any and all of you who have been with me on part or all of this journey. it really means a lot. blogging has connected me to a multitude of amazing, valuable women who i treasure in my life - both online and off. this long process of creative and personal growth has been delightful and challenging and i'm grateful to have this outlet to help me with it.
anyone who knows me knows i will always be sadiedeluxe. that's so me. but i can extend my reach and my capacity, as long as i am true to my heart.
i hope some of this makes sense to all of you. i'm so glad we are here, together. what an amazing journey it is.